A 400M fitness empire, Amazon NFT, ChatGPT for creators, Crazy language learning idea

From Backyard Trainer to 400 Million Dollar Fitness Mogul: The Inspiring Story of Kayla Itsines and Her Sweat Empire

From a trainer in an Australian city to a worldwide sensation, Kayla Itsines grew a massive business using social media and sold it for 400 f***** million dollars.😲

Crazy right? What’s crazier, she is just 31!!

Kayla Itsines is the founder of the Sweat app formerly known as BBG aka Bikini body guide.

Sweat is a subscription-based app that includes workouts from famous female trainers across the world. The best part, it's a fitness app, especially for women.

Sweat was acquired by iFIT in 2021, a US-based fitness company for 400M.

If you’re on Instagram, you might have heard about Kayla or BBG or would have seen the before and after transformation pictures that took the world by storm.

I’ve been on her program too more than once and man did it work!😍

She started her fitness journey in Adelaide in the backyard of her parents and moved on to taking group classes in a gym.

While training in the gym she realised that the programs were not working for women and created her own HIIT-based workouts.

Honestly, I've known and followed Kayla for over 10 years now. I first came across her client's transformation pictures on Instagram in 2012.

She kept uploading the before and after of her clients and did 1:1 consultations before realising she was on to something huge.

In an interview, she said, “ She didn’t even know the pictures she was posting were accessible to the public”. 😁

Her immense popularity gained a lot of business traction and when she couldn’t keep up, she built an online guide and a website to sell her program.

Within months women were uploading their pictures using #bbgbody and #bbg. Some of the posts went viral too.

Her USP: The workouts were only for 28 mins, suited to the lifestyle of most women, moms or working moms.

The program was massively powerful and transformational.

Her biggest hook: Transformations

While most trainers focused on creating fitness content and how to do a particular exercise, Kayla realised what’s driving her business and did more of that.

She used transformations as social proof and built a huge community of women.

The community was her true currency. Her community is super engaged that helped and motivated each other.👭👭

Her girl-next-door image makes her more approachable and less intimidating which I think was an important factor in her growth.

If you look closely her content on Instagram revolves around six central themes ,

1. Testimonial Transformations: These photos serve as evidence of success and also inspire community members.

2. A Personal Touch: Kayla shares pictures of her family, cleaning habits, and dogs, making her more relatable on Instagram.

3. Mind & Body Empowerment: Kayla showcases her abs and promotes the importance of fitness for women to feel empowered.

4. Healthy Living Tips: She shares pictures of nutritious food and offers fitness advice, such as how to execute the perfect squat.

5. Product Promotion: Kayla promotes her products by displaying screenshots of her app and combining them with fitness tips to keep it subtle.

6. Positivity Reinforced: Kayla shares funny quotes and travel destinations she wishes to visit, lightening the mood and reinforcing positivity.

Her biggest game changer was launching the sweat app and then including other popular female trainers from different countries to grow her base.

That was a brilliant move!👏👏

Now Sweat became the most downloaded fitness app in the Women's category.

Kayla now enjoys her time as a Sweat trainer and her family. She just gave birth to her second baby.

Love what you do and it will love you back. Kayla is a true example of that.

Amazon is launching its own NFT store.

According to blockwork, Amazon had been secretly creating its digital asset business and why not.

It has 350M users globally and with NFT becoming all the rage, who else has the chance of woning a marketplace more than amazon? Power of being the mammoth.

What does that mean for OpenSea which has 2.5M users currently on their platform? I see an acquisition happening or a big fish eats a small fish moment. I think the time will tell.

But what does that mean for creators? Do we see a new wave of creators launching NFTs?

IMO, Amazon will allow creators to sell their NFTs on the marketplace and will give a boost to the currently docile NFT market.

Here’s everything you need to know about creators using NFT to monetize their businesses.

A newsletter article by Peter Yang

A medium article by Ashley John

Everyone is talking about AI- Chat GPT and how it's bad news for creators. But I think ChatGPT is an amazing tool for creators especially if you have a business around videos.

Imagine having a tool that can solve all the writing tasks for you, like writing the show notes of a podcast, writing an Instagram caption, writing a hook for the blog, and writing a hook for the video.

The possibilities are endless.♾️♾️

I see complicated prompts every day on Social Media but it cannot be more simple than this. And you can always build up from here.

Here are some basic prompts you can use to amplify your content performance,

🔈For a podcast show note: Write a 200-word SEO-optimised summary of this transcript: “...transcript…”

🎥For a video script: Write a 1 min story like video script using this text: “....story…”

💬For a caption: Write a captivating hook for “.....story…”

P.S. I used ChatGPT to write the headline of the Creator Story of the week.🤫🤫

Do you know that the population of South East Asia is 685,611,048.

And almost 50% population still doesn't speak English. That's a huge content opportunity for anyone fluent in English and 1 particular language like Vietnamese.

Most people working in a professional environment are well-versed in English but a whopping 50% still don't speak English.

Here's the data from Wikipedia:

https://en.wikipedia.org/wiki/List_of_countries_by_English-speaking_population

There are so many language learning apps but the main problem is not having people to practice it with.

I recently visited Vietnam and interacted with a lot of young locals working in the hospitality industry who went to a language school because there were people to learn the language with.

My crazy content idea: English speaking for people in South East Asia( Niche down by region) working in the hospitality industry.

How to monetize: Virtual group coaching, self-paced course, guides, ebooks, a slack community and city chapters for them to meet and talk with like-minded people.

Let's do the math:

I've taken a minuscule population for math. You can scale it exponentially if you do the content right.

That’s all for today.

See you next Monday.

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